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    Home»Trending News»Are book fairs relevant in the age of social media and quick commerce?
    Trending News

    Are book fairs relevant in the age of social media and quick commerce?

    Publishers are adapting to the changing social and cultural zeitgeist of the digital age, marrying traditional and modern marketing strategies to crack the algorithm and carve out a space in people's hearts.
    ArtionBy ArtionFebruary 19, 2025Updated:February 21, 2025No Comments1 Min Read
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    Delhi Book Fair 2025 was held between 1st and 9th February. (Express Photo by Ishika Roy)
    “You’d think that after the pandemic, people would be drifting towards ebooks and PDFs, but to our surprise, that is not the case. Print and digital run parallel in sales, so the idea that people aren’t picking up paperbacks and hardcovers is quite a myth,” said Kirt Raj Phagna, deputy manager – journals (North India), SAGE Publishing, at this year’s Delhi Book Fair held from February 1 to 9.
    Phagna’s words came to life at Bharat Mandapam, where the convention centre was teeming with book lovers—school kids on excursions, college students skipping class to stock up on their favourite titles, and even young couples turning their visit into a date. But in an era of e-commerce and instant delivery, what still draws people to such literary havens?

    Source: Indian Express

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